Monday, October 17, 2011

The Science and Psychology of Beauty

The Science and Psychology of Beauty 

Beauty is in the eye of the beholder. Our perception of beauty is hard wired into our being. 

The efficacy with which we establish beauty in the eyes of the beholder is based on how well we exercise and have understood and mastered the Art of truthfully and faithfully communicating, portraying and presenting Beauty that is innate.

A story, a work of art, a face, a designed object -- how do we tell that something is beautiful? And why does it matter so much to us? Designer Richard Seymour explores our response to beauty and the surprising power of objects that exhibit it.

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